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How Has BREXIT Affected the UK Economy So Far?


In June 2016, Britain voted for BREXIT, they decided it should leave the European Union. There have been several impact reports that spell out disaster for the UK economy after the UK leaves the EU however, this report covers the effects of the vote to leave has had on the UK economy so far. This […]

Porter’s 5 Forces: How Competitive Forces Shape Strategy


Porter’s 5 Forces are a framework that enables organisations, academics and entrepreneurs to understand the competitive forces at work in any industry, particularly the one they’re operating in or analysing. The five forces also determine how economic value is divided amongst actors in the industry and can be applied in several settings, including in red […]

Resource Based View of Competitive Advantage: How Organisations Define Incomparable Competitive Advantages


Resource Based View (RBV) is a theory that suggests competitive advantage is derived from the organisation itself, rather than the competitive environment it is in. Whilst similar to the VRIO Framework, it theorises that the resources a business or firm possesses, the resources they can acquire and the resources they can keep are what defines […]

10C’s of Effective Supplier Evaluation: How to Choose a Supplier (or How to Not Choose a Supplier)


The 10C’s of Supplier Evaluation is a framework developed by Dr Ray Carter to evaluate the suitability of suppliers. When Carter first released the questions there were only 7C’s but this has since grown by three, it is used to compare suppliers and evaluate who best suits an organisation’s immediate needs and identifies areas of […]

Achieving Sales Success in Any Industry and Overcoming Objections


Wondering how to sell your product or service? Sales is nothing more than sharing your product and its benefits, overcoming objections and fulfilling the order. This is the key to sales success. This is the case whether you’re selling door to door, over the phone, on social media or in a brick and mortar/eCommerce store. […]

Red Ocean VS Blue Ocean Marketing: How you can thrive in a new market without any competition


When it comes to the business environment, there are two places you need to be aware of as theorised by W. Chan Kim, the red ocean and the blue ocean. but we theorise there’s a third area you need to consider! The dry land! Red oceans are the known market space including all industries, businesses, products […]

Using a VRIO Framework to Identify a Sustained Competitive Advantage


Identifying whether an organisation or offering will or has a sustained competitive advantage can be determined by a VRIO framework (also referred to as VRIO model or VRIO analysis). Understanding whether you have a sustained competitive advantage is important in two areas; first, it can enable organisations to identify whether they have a sustained competitive […]