Red Ocean VS Blue Ocean Marketing: How you can thrive in a new market without any competition

When it comes to the business environment, there are two places you need to be aware of as theorised by W. Chan Kim, the red ocean and the blue ocean. but we theorise there’s a third area you need to consider! The dry land! Red oceans are the known market space including all industries, businesses, products […]

Using a VRIO Framework to Identify a Sustained Competitive Advantage

Identifying whether an organisation or offering will or has a sustained competitive advantage can be determined by a VRIO framework (also referred to as VRIO model or VRIO analysis). Understanding whether you have a sustained competitive advantage is important in two areas; first, it can enable organisations to identify whether they have a sustained competitive […]