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Porter’s 5 Forces: How Competitive Forces Shape Strategy


Porter’s 5 Forces are a framework that enables organisations, academics and entrepreneurs to understand the competitive forces at work in any industry, particularly the one they’re operating in or analysing. The five forces also determine how economic value is divided amongst actors in the industry and can be applied in several settings, including in red […]

Resource Based View of Competitive Advantage: How Organisations Define Incomparable Competitive Advantages


Resource Based View (RBV) is a theory that suggests competitive advantage is derived from the organisation itself, rather than the competitive environment it is in. Whilst similar to the VRIO Framework, it theorises that the resources a business or firm possesses, the resources they can acquire and the resources they can keep are what defines […]

10C’s of Effective Supplier Evaluation: How to Choose a Supplier (or How to Not Choose a Supplier)


The 10C’s of Supplier Evaluation is a framework developed by Dr Ray Carter to evaluate the suitability of suppliers. When Carter first released the questions there were only 7C’s but this has since grown by three, it is used to compare suppliers and evaluate who best suits an organisation’s immediate needs and identifies areas of […]

Using a VRIO Framework to Identify a Sustained Competitive Advantage


Identifying whether an organisation or offering will or has a sustained competitive advantage can be determined by a VRIO framework (also referred to as VRIO model or VRIO analysis). Understanding whether you have a sustained competitive advantage is important in two areas; first, it can enable organisations to identify whether they have a sustained competitive […]